“Gucci Kingdom” was founded in 1930s by Guccio Gucci, he opened the first Gucci store in Florence and launched a range of iconic products. As time went on, this famous clothing brand was vested with luxury, sexy and modern quality. It is an ultimate work in modern luxury industry.

In 1960, Gucci began to explore in jewelry industry. With the leadership of current creative director Frida Giannini, they were very positive in exploring the high-end jewelry field and launched some new high-end jewelry products. They used their classical brand elements in their design. Besides, they had also added some shining diamonds and colorful gemstones in their products so their jewelry is more dazzling and fashionable.